VIRTUE Restorative Treatment Mask (2025)

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5.0 fl oz

$70.00

Special Offer: Free $16 Virtue Travel-Size Restorative Treatment Mask!

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Highlights

• Adds shine
• Aids in damage repair

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Product Overview

Smooth and repair damaged strands with VIRTUE Restorative Treatment Mask.

Featuring Virtue's proprietary Alpha Keratin 60ku, this nourishing and reparative mask repairs hair without weighing it down. Suitable for all hair types, this intensely hydrating formula adds shine and smooths strands in under three minutes.

Key Features:

• Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing
• Delivers immediate and intense hydration
• Baobab seed oil aids in damage repair and UV protection
• 97% of women felt their hair was softer after just one use*
• 95% of women felt their hair was more moisturized after just one use*
• After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant**

Improve dry, damaged hair with VIRTUE Restorative Treatment Mask.

*Results based on Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.

**Results based on Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.

Highlights

• Adds shine
• Aids in damage repair
• Great for all hair types

Ingredients

Directions

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Product Specifications

Special Offers

Free $16 Virtue Travel-Size Restorative Treatment Mask! Learn More

Featured In

Customer Reviews (32)

Overall Rating

4.6

Based on 32 reviews

Review Summary

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ElenaSE

Verified Purchase

November 02, 2024

Very hydrating

My colored hair feels soft and smooth after 1 treatment. I try to use it once a week.

LovelySkin Customer

Verified Purchase

October 28, 2024

didn’t like it

I had a big hope for this hair mask. it smells nice but it made my hair very dry. i have fine hair

AJ

Verified Purchase

September 21, 2024

Good deep conditioner, but a little pricey

I got this as a sample and liked it, so decided to buy it. It definitely makes my hair softer and is a good deep conditioner for weekly treatments. However, I'm only giving it 4 stars, because it is a little pricier than other deep conditioners and it doesn't seem to work any better.

LovelySkin Customer

Verified Purchase

September 09, 2024

Love it!

Got this as a sample, tried it and then immediately ordered the full size. My highlighted fine hair was really dry and this put moisture back into my hair without making it greasy. My hair looks and feels so much better after using this! Using this once a week and it’s made a huge in improvement in the overall condition of my hair.

rsshome

Verified Purchase

March 03, 2024

Makes a difference!

Have been using Virtue treatment mask once a week for the past year and can tell it is helping the integrity of my hair.

Reggie

Verified Purchase

January 30, 2024

A Staple for my haircare routine.

I have tried numerous hair masks and keep gravitating back to the VIRTUE Restorative Treatment Mask. I trade off using this mask one week; the following week Olaplex No 3 Hair Perfector. Different products that do tremendous things to my hair.

BriannaH

Verified Purchase

December 04, 2023

Amazing!

I have very curly hair and I actually use this as my regular conditioner. I absolutely love it! It leaves my hair so nourished and I have less frizz. It also smells great!

LovelySkin Customer

Verified Purchase

November 06, 2023

Average

This really didn't do more than any other conditioner. The vanilla scent is pleasant at first but starts to smell a little too chemical-ish for me.

LovelySkin Customer

Verified Purchase

October 28, 2023

Amazing product

Compared with other expensive hair mask, this one stands out. Hair feels soft and smooth after 1 treatment.

QueenOfMyLife

Verified Purchase

July 31, 2023

Very hydrating.

My short hair is very dry, even with washing only once a week. This has brought back the moisture, I use after every shampoo. I don’t do well with many fragrances, but the vanilla is yummy.

Cynders

Verified Purchase

April 18, 2023

Love this stuff!

First, the healing properties of this product are outstanding. This conditioner helps me deal with frizzles and split ends from the inside out. I leave it on for at least 10 minutes in the shower, or if I have time, I wash my hair in the evening and leave this conditioner on for more than an hour for extra benefits. It smells wonderful, too, with a vanilla-coconut gourmand type scent that makes your hair smell delicious. I also use the Healing Oil (same scent) from the Virtue product line, and it also works well. Fine quality product -- worth the expense!

HOBO

Verified Purchase

April 02, 2023

Really works

I bought this many months ago and it does make a difference to my dry colored hair. I use it about once a week. I am dismayed to see how much the price has increased? I am not sure I will buy it again?

LovelySkin Customer

Verified Purchase

October 27, 2022

Seems to be good

My hair seems thicker at the ends and more conditioned. I will keep using and hope to see continued improvement over time.

LovelySkin Customer

Verified Purchase

October 01, 2022

It works

My hairdresser recommended this to me as my hair is on the dry side from years of colouring it. I was pleasantly surprised that it actually worked. My hair was soft and the frizz was gone after the first try and now I use it once a week. It has a slight smell of coconut which I'm not a fan of but because it works so well, I'm willing to keep using it.

LovelySkin Customer

Verified Purchase

September 23, 2022

Virtue mask

Love how this product makes my hair feel.

LovelySkin Customer

Verified Purchase

May 30, 2022

Best I’ve tried

I saw results after one use. I actually get complements on my hair now.

LovelySkin Customer

Verified Purchase

May 29, 2022

Virtue Mask for Hair

You don't have to have patience for this Virtue! It gives instant results to hair, making it lush and shiny. I use 1x each week and am loving the way my hair has more body and manageability.

Nava

Verified Purchase

May 19, 2022

Must have!!!

Tried a sample and found a winner!!! I have naturally loose curls and this provides all the nourishment for my hair. It also extends the color on color treated hair. A little goes a long way. I will ever be without this product. My hair looks youthful and healthy.

Nean

Verified Purchase

May 15, 2022

Leaned my hair feeling loved.

This hair mask is great forFine thin damaged hair. It does not weigh my hair down and it leaves it feeling wonderful and looking healthy.

LovelySkin Customer

Verified Purchase

April 24, 2022

This product won me over!

I've been wanting to try this product so I'm glad I took the plunge. It really worked on my dull, dry and frizzy hair. My hair looked great. I didn't have to do anything to hide the frizz. I have curly and wavy hair and it did wonders for my hair. All in all, it's a very good product and well worth the price. A little goes a long way. I only have to use it once a week, it's that good.

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